hello, I'm Jhumu
Balance, grace & intention.
I'm Jhumu, a Dubai-based creator sharing slow mornings, strong mats and the beautiful in-between.
From building a fashion brand to finding my flow on the mat, I'm learning that the best version of life is the one you build on purpose. Here's where I share it: style, travel, movement and the quiet rituals that keep me grounded in Dubai.
About
Soft and strong.
I was born in Bangladesh, built a career, then built a brand. Level Up started from my love of graceful, confident women's wear, and running it taught me that style is really about how you carry yourself.
Today I call Dubai home. Desert sunrises, garden walks, rooftop evenings and long talks over coffee are the backdrop to a new chapter: one with more stillness, more strength and a lot more yoga.
I'm a traveller, a gym girl, a proud cat mum, and a firm believer that you can be soft and strong at the same time.
Yoga journey
Learning to slow down, one breath at a time.
Yoga found me when I needed to hear myself again. What started as a stretch at home has become a daily practice and a direction for my life. I'm now training to go deeper, and I'm sharing every step: the wobbly poses, the breakthroughs and the calm that follows.
Breathe
Simple routines to start your day centred.
Move
Yoga and Pilates flows for strength, flexibility and balance.
Live
Mindful habits, nourishing food and intentional style.
Aura Active
where mind, body & soul align
Aura Active is my wellness brand: a lifestyle of balance, grace and intention. Yoga, Pilates and wellness, made in the UAE for women who want to feel strong, soft and fully themselves.
What's coming
- Guided flows
- Wellness content
- Community sessions
- Lifestyle drops
Gallery
A little of everything I love: golden-hour Dubai, outfits that make me feel like me, places that changed me, and the mat that keeps me grounded.
Soft and strong, at the same time.
Collaborate
Let's create something beautiful.
I partner with brands that share my love for wellness, mindful living, fashion and travel: hospitality, activewear, beauty, wellness studios and lifestyle brands across the UAE and beyond.